ASA Response

Misleading ASA Alerts

The phrase “False Spiritual Healing Claims by Ray Brown” on the ASA (Advertising Standard Authority) website Google search list entry falls well below the standards that the ASA wish to impose on everyone else. The ASA has never examined any evidence concerning healing by Ray Brown so the most that they can say is that the Ray Brown website is in breach of the ASA UK advertising rules. This is true but necessary, as adhering to their voluntary rules would prevent this or any other alternative therapy website providing a clear explanation of what treatments are offered and what conditions can be helped, which is the only way that potential patients, who are often desperate for information because of failures by conventional medicine, can make an informed choice.

Despite its official sounding title, the ASA is a non-governmental, self-regulatory body for the advertising industry, so its rulings have no legal force. Legal enforcement is the role of Trading Standards, which has reviewed this website and found no problems with its content since it makes clear that what is offered is spiritual surgery and healing not conventional medical treatment.

The ASA’s role in protecting consumers against false or misleading claims in advertising and marketing material can be very valuable, but its self-appointed role in policing the internet smacks more of protecting the interests of the advertising industry that funds it rather than protecting the consumer. In particular the rules that the ASA seeks to apply to adverts or web-sites offering spiritual healing or other alternative medical therapies are unduly restrictive and demand the removal of all meaningful information from adverts and websites unless they satisfy conditions that are appropriate for conventional medical practices and drug companies but impossible for alternative therapy practioners and suppliers of herbal treatments. Consequently websites such as this one have no option but to ignore ASA rulings if they are to be able to reach out to people who are often desperate for help. Of particular offence is the ASA’s refusal to accept patient testimonials or even accept that patients can know or say if they have benefited from spiritual or alternative therapy treatments, although the large number of people who can attest to the benefits and success of Ray Brown’s treatment of a variety of conditions can be judged by the testimonials on this website.

If you come to a Ray Brown clinic for healing you will only risk your time, travel expenses and the fee per appointment (currently £35.00) needed to cover the cost of providing monthly clinics around London, East Anglia, the Midlands and in Yorkshire, which minimises the distance that patients have to travel. You will be told if your condition is such that Ray Brown cannot help you and any treatment provided will not conflict with any conventional treatment or drugs that you are taking nor will you be asked to suspend such treatment. You will be told how long Ray Brown’s spiritual treatment is likely to be needed and when it is finished and – contrary to the ASA’s view – you will be able to decide if it is effective.